SEO & Digital Marketing
What is Search Engine Optimisation (SEO)?
SEO is expert knowledge and techniques applied to your website to improve your search engine ranking. There are two types of search engine optimisation: Organic SEO and Local SEO. Depending on your business you might require one or both of these. We can position your business at the front so that you can reach more customers. Our team constantly update their knowledge with the best SEO techniques.
Did you know that 47% of searches on Google are for local information? For local businesses, we can help you get more local customers through expert SEO. Local SEO means that we optimise your website for local searches. This is ideal for when you are providing a service or product to a local area. That local area can be as broad as the South East of England or as focused as Eastbourne.
What is organic SEO? Organic SEO is more general than Local SEO. If you are providing products or services more generally across the UK or the world, then you need to optimise your website for organic search ranking. For instance, you might sell products nationally through an E-Commerce website or provide another online service. We can help you improve your search engine placement with organic ranking techniques.
Starting Right with Keyword Research
The first step in SEO is always keyword research. We use industry-standard techniques and tools to identify the most valuable keywords and phrases for your business. It is important for us to find words which will give you a boost over your competition, due to popularity and uniqueness. Once we have discovered the keywords for you, we will compile a list for your approval.
Search engines such as Google have stated that the main website ranking factors include: your website content, your website performance and the ‘metadata’ of your website. Content, meta-data and performance are known as on-site SEO ranking factors.
The content of your website is of the utmost importance. In order for your website to rank well, the content needs to be unique and relevant to your subject. Google’s algorithms are very sophisticated. As mentioned, we carry out keyword research. The keywords will be used throughout the content of your website to increase its relevance to the search engines for your target audience and subject area.
The code of your website contains metadata, which is also read by the search engines. Using the appropriate keywords for your business in the metadata will help to improve your SEO ranking. We will carry out a full audit of your website to discover deficiencies and optimise your metadata where required. This can involve adding metadata to the code; adding schema markup to let search engines know about your business, products and services; fixing any code errors which could be affecting your website, and other ‘white hat’ SEO techniques.
The performance of your website means: How fast is it? How quickly do the pages load? Is it a smooth user experience? As search engines like Google now rank based on the speed of your website, it is important to make sure that your website is fast and responsive. We can optimise your website through a number of expert techniques, such as page caching, browser caching, file minimisation, image compression and other technical methods. Your website can also be slowed down and ranked poorly due to website errors. We will run a full professional audit of your website for techniques and fixes which we can carry out. Our performance improvements will really boost your website’s SEO.
The most important and most powerful backlinks are those which are generated naturally. Google algorithms are very clever and can detect when your backlinks have been paid for or by other ‘black hat’ methods. We only use ‘white hat’ SEO methods at Pineapple Web Design. It has been suggested more recently by Google, that it is best to let your backlinks naturally developed. This is best achieved by having a great website, with fantastic content and providing an excellent service for your customers. Hence, our main emphasis on ‘white hat’ on-site SEO to boost your website ranking.
Social Media & Business Listings
We will create social media pages for your website, such as Facebook, Twitter and others where appropriate. Social media is a great way to engage with potential customers and another way to bring customers to your website. Business listings on Google and Bing are also invaluable in expanding your web presence and establishing your business authenticity online. We recommend posting to your social media and business listings regularly to increase customer exposure and increase SEO ranking.